Many job seekers struggle with the exhausting process of tailoring resumes for every job, and many are also hesitant about AI usage in professional spaces. Applican was built to eliminate this friction, helping users create optimized applications without wasting time on repetitive edits.

In designing Applican’s branding and MVP, I focused on usability, accessibility, and speed while ensuring a welcoming experience for those still skeptical of AI. The goal was to create an intuitive tool that cost less than a cup of coffee and empowers job seekers to focus on improving their skills, not just their resumes. By making AI approachable and efficient, Applican removes barriers, helping users apply to jobs smarter and faster without the extra stress.