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Redesigning Happy Health & Wellness for Clarity and Conversion
Redesigning Happy Health & Wellness for Clarity and Conversion
How I completely redesigned HHW’s website to streamline the new patient experience, making it easier to understand our services and request an appointment.
How I completely redesigned HHW’s website to streamline the new patient experience, making it easier to understand our services and request an appointment.
Overview
Before the redesign, Happy Health & Wellness’s website had confusing navigation, poor visual hierarchy, and accessibility issues that made it difficult for patients, especially older users, to understand what we offer and how to book care. As a health brand, clarity and usability weren’t just nice to have, they were essential.
The site also suffered from extremely low color contrast, failing to meet WCAG standards, which made reading difficult for many users. I addressed this by refreshing the brand’s color palette and typography to prioritize legibility, especially on mobile, where most traffic comes from.
In redesigning the site, I focused on simplifying the experience for first-time users, making it easier to request an appointment in just a 3 clicks. By aligning the website with the brand’s core values of clarity, care, and accessibility, HHW now delivers a more welcoming and trustworthy first impression for every visitor.
Before the redesign, Happy Health & Wellness’s website had confusing navigation, poor visual hierarchy, and accessibility issues that made it difficult for patients, especially older users, to understand what we offer and how to book care. As a health brand, clarity and usability weren’t just nice to have, they were essential.
The site also suffered from extremely low color contrast, failing to meet WCAG standards, which made reading difficult for many users. I addressed this by refreshing the brand’s color palette and typography to prioritize legibility, especially on mobile, where most traffic comes from.
In redesigning the site, I focused on simplifying the experience for first-time users, making it easier to request an appointment in just a 3 clicks. By aligning the website with the brand’s core values of clarity, care, and accessibility, HHW now delivers a more welcoming and trustworthy first impression for every visitor.
Product
Happy Health & Wellness
Product
Happy Health & Wellness
Timeline
Feb 16 - Mar 28, 2025
Timeline
Feb 16 - Mar 28, 2025
My Role
Marketing Coordinator & Visual Designer
My Role
Marketing Coordinator & Visual Designer
Skills
Branding
Wireframing
Product Design
Project Managment
Skills
Branding
Wireframing
Product Design
Project Managment
We primarily serve older, non-tech-savvy patients. So every decision was made to support clarity, comfort, and confidence for our users.
We primarily serve older, non-tech-savvy patients. So every decision was made to support clarity, comfort, and confidence for our users.
Old Website
The old website was outdated, cluttered, and lacked clear navigation, making it difficult for new patients to understand our services or book with confidence.
The old website was outdated, cluttered, and lacked clear navigation, making it difficult for new patients to understand our services or book with confidence.
Whiteboard
This helped clarify who’s landing on the site, what actions are they looking to take, and what challenges they're facing.
This helped clarify who’s landing on the site, what actions are they looking to take, and what challenges they're facing.
Wireframes
The final MVP design focused on guiding users to upload their resumes effortlessly by refining the layout to increase conversions.
The final MVP design focused on guiding users to upload their resumes effortlessly by refining the layout to increase conversions.
Final Designs
The new homepage went through a few iterations before we landed on a shippable design.
The new homepage went through a few iterations before we landed on a shippable design.
