IN DEVELOPMENT

Redesigning Wavform's MVP To Be Ready For Launch

Redesigning Wavform's MVP To Be Ready For Launch

How I upgraded Wavform's MVP to a polished , ready-to-go mobile app.

How I upgraded Wavform's MVP to a polished , ready-to-go mobile app.

Overview

The redesign of Wavform’s MVP strives to solve the issues that were slowing users down, taking far too long to go from opening the app to completing the main objective. These problems were causing frustration and drop-offs. The app also visually needed an overhaul as the initate UI was just created to get the applications started for API approval. I aimed to streamline the process through UX research & testing, making it overall faster and more intuitive.

The redesign of Wavform’s MVP strives to solve the issues that were slowing users down, taking far too long to go from opening the app to completing the main objective. These problems were causing frustration and drop-offs. The app also visually needed an overhaul as the initate UI was just created to get the applications started for API approval. I aimed to streamline the process through UX research & testing, making it overall faster and more intuitive.

Product
Wavform

Product
Wavform

Timeline
Apr 6 - Apr 14

Timeline
Apr 6 - Apr 14

My Role
Founder & Lead Product Design

My Role
Founder & Lead Product Design

Skills
User research & testing
Product design
Prototype
Project Manager

Skills
User research & testing
Product design
Prototype
Project Manager

Team
Adib Ashraf — Lead Developer
Richard Henne — Chief Strategy Officer

Team
Adib Ashraf — Lead Developer
Richard Henne — Chief Strategy Officer

With music, users have ~3mins to rate before the next song. So how might we make Wavform's process instant.

With music, users have ~3mins to rate before the next song. So how might we make Wavform's process instant.

Old Designs

The first designs were put out to be functional for inital testing, and so we could start the application process for the Spotify API.

The first designs were put out to be functional for inital testing, and so we could start the application process for the Spotify API.

New Designs

The new designs put a real focus on finding our own visual identity that didn't stray too far from our inital ideas, but also gave the feel of an entirely new and improved app that was ready for the masses.

The new designs put a real focus on finding our own visual identity that didn't stray too far from our inital ideas, but also gave the feel of an entirely new and improved app that was ready for the masses.

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